I've noticed recently that everyone seems to be talking about making content 'go viral', as if there is a magic lever you can pull that will...*poof!* make your content spread like wildfire across the internet. Unfortunately, there isn't a magic formula or 'Viral content for Dummies' book out there (actually is there? must check amazon) and if there was I'm sure Zuckerberg would have tried to buy it for oh let's say, 13 billion by now? Content goes 'viral' when it is shared in quick succession by a large group of people, then their friends share it, and their friends....and their friends...and their - you get the picture! Although there isn't a sure fire way to tell which content will be widely shared or not, I've had a think about it and I think there are things that a piece of content should do, or make people feel to allow it to be worthy of a share/RT in their opinion.
Shock people Shocking content can be something that surprises them, baffles them or just simply makes them sharply intake breath then let out an "Ohmigoddddddd" "Can you believe this??" "This is crazy!" Content like this is most likely to be created organically (happen on it's own) but if you can be there to capture moments on video or camera then you're onto a winner. Just like the CCTV camera that caught this bear scoping out unsuspecting Scottish couple Bob & Irene in California...
Make them laugh From what I've seen, positive content tends to get shared more than negative content online and what better way to make someone feel positive than to make them laugh? Funny content might not be for everyone, depending on what industry you're in - but for the majority of businesses I'd say it's a good idea to let your metaphorical hair down and test the comedy waters*. * Good writers/content producers essential. You don't want to seem too try-hard and be like the weird uncle at a family party cracking out the obscure jokes that nobody gets. Making me chuckle recently is the Cadbury Creme Egg Facebook page...
Activate their FOMO (Fear of missing out) "Have you seen this???"
Us humanoids are naturally curious and when we hear whisperings of something that's going on in the internet, we're more than likely to seek it out so we can see it/watch it and be able to join in the conversations with everyone else. We'll also then feel inclined to share the content to show that we're part of the gang. It also helps if the content is hard to find or even banned. When someone tells you NOT to think of a black cat, what do you think about? And when someone tells you that no matter what, you must NOT look inside the box - what can't you stop thinking about doing? ...and when you hear that something is banned on the internet then by-jolly you're going to find it! Admit it...you searched for Scarlett Johansson's banned superbowl ad didn't you? (along with about 13 million other viewers)
Relate to them My Facebook, Twitter and Instagram feeds are becoming overrun with the relate-able graphics known as memes. People seem almost unable to control themselves when it comes to sharing these graphics, as they allow them to show that they relate with the content in an 'I agree with that', 'I do that too!' way without having to actually say it. Take this one for example, you're having a crappy day and don't really want to be seen to be moaning about it... just click 'share' show that you concur with the populous in 'Monday hating' without coming across as too negative or a bit of a grumpy guts.
Connect emotionally Content that connects emotionally with someone is always going to perform well as it's another way for people to relate to the content. By 'connect emotionally' I mean content that has been produced with a certain mood or feeling in mind that will elicit emotions from people or mirror what they are already feeling which will in turn lead them to engage with, or share the content. On the most basic levels, this could be split into four categories:
Happy - share because the content makes you feel good, laugh, feel positive vibes. Supportive/Proud - share to show your support for a cause, person or organisation. Sad - share to raise awareness of a cause, event, show you empathise. Angry - share to get reaction, generate conversation, protest.
Give them useful information Lastly, people will be inclined to share content they feel will be useful to others - such as an interesting article, informative graphic or demonstrative video. If you know your business/industry then this type of content should be one of the most accessible to produce. Work in beauty? produce make-up tutorial videos using your products. Work in DIY? produce an info-graphic on how to tile a bathroom (can you tell I don't do DIY??) Just think, how can you teach people something new?
I'd love to hear any of your thoughts on why you share content, or if you've found any good examples of viral content you couldn't resist sharing!
One year ago Twitter gave birth to a beautiful baby....6-second video sharing platform - formally known as Vine. Since launching last January, Vine has acquired over 40 million users (August 2013) - although they are very tight lipped about how many of these are actually active and producing vines. In case you haven't used Vine before, it's a feed-style channel that lets users create 6 second video clips (Vines) that loop when played back until the viewer pauses or scrolls down their feed to the next video. Like Facebook / Instagram you can 'like' and 'comment' on videos, and also 're-vine' to share the video on your profile. The 're-vine' feature is the little button behind many Vines going viral & users becoming 'Vine Stars' and accumulating millions of followers in a matter of days. I've had the app downloaded on my phone for a while now, and I mainly use it to scroll through my feed and watch Vines from users I follow - I seem to have a penchant for comedy/humorous ones! In fact, I think the comedy Vines make the best use of the platform (who knew 6 seconds could be so funny?) and make me the most interested to see what happens next? Famous comedians doing live vine-gigs? I haven't ventured into actually creating a vine yet - I think this might be because all the vines/users I see are so funny that I feel a bit intimidated about creating one? I wonder if other people feel this way as I've read suggestions that although the platform has over 40 million users - it's only a small number of these 'stars' that are actually creating vines... Anyway, it's a typical Scottish morning with a steady stream of horizontal rain and snow so here are some of my favourite Vines that have literally made me LOL to cheer us up and shoo away the January blues :)
I think aussie godzilla is my favourite :) Thanks for reading, Melissa x If you liked this post, then please feel free to share it - Tweet
I don't know about you, but I mostly use Twitter on my phone and hardly ever log into the actual website. When I'm scrolling through my timeline of tweets I start at the most recent and go right back until I see the last tweet I read - skimming past most of them and only focusing on a few that grab my attention and actually clicking the link on even fewer of them. This got me thinking about why certain tweets stood out more than others, and what about them made me want to engage with them - may this be replying, RT'ing, clicking through...yadda yadda!
From investigating my timeline, and what I've picked up from working in Social Media over the past two years I've thought up some quick tips you can use to write better tweets that are really easy to implement and should help your tweets stand out in the ever-changing twitter timeline!
Use images! As Twitter now allows you to automatically see a preview of images in your timeline you should include images to make your tweets stand out, enhance your message and generally make them appear more attractive to users. A rectangle format of around 600 x 300px should work best for this!
Keep tweets to around 120 characters or less so that users can RT your tweets without cutting the end off, pretty much. Writing shorter snappier tweets will also encourage you to use smarter language to make your point - a wee trip to thesaurus never hurts!
Use clear Call To Actions (CTAs) - What do you want your reader to do? If you have a specific link you want them to click then I've found that using clear & simple CTAs will drive clicks. Such as: Click here to....., Find out more....., Enter here......
Keep links separate - When you add an image and another link to a tweet the image link will automatically be added to the end. To save users getting confused as to what they should click, try and add the other URL link nearer the start of the tweet.
Shorten your URLs - talking about links, nobody likes to see a huge screed of text as a link so make the best use of your 140 characters and shorten your URLs using a service like bit.ly - you can even use this to track click throughs.
Use relevant hashtags - Don't go overboard or use them just for the sake of it. I mainly use hashtags to link up tweets & join in the conversation with a specific event, TV programme or film - or if I'm feeling particularly devilish I use them to convey the feeling/mood of the tweet that you can't really form into a sentence, like #exciting #BringItOn (does that make sense?)
Talk to people - and attract their attention by writing as if you are actually talking to them. This is as easy as using words like you (The top make-up looks you should try this Spring: [link]), and asking rhetorical or actual questions. (if you want to start a conversation with users or get their opinion on something)
Tweet at the right time - there's no point tweeting if nobody is going to be around to read it. I've seen loads of reports on 'the best time to tweet' but I don't think there is a hard and fast solution for everyone that if you tweet at 9.06am you'll get 1 million zillion RT's. I think that, depending on your audience, it's fairly obvious when most people will be online scrolling through their tweets. 7am-9am: during the morning commute, 12pm - 2pm: Lunchtime and an obligatory phone check, 5pm - 6.30pm: hometime (woohoo!) 10pm-11pm: bed time and one last glance to check you haven't missed anything! .......and yes, that is pretty much a rough timeline of a day in my life :)
Do you have any tips for writing more engaging tweets? Comment below! Thanks for reading, Melissa x If you liked this post, then please feel free to share it - Tweet
2013 has been a ground breaking year for Social Media: records have been broken; billion dollar offers have been made (and refused) and new standards have been set for 2014 and beyond. We've seen users from across the world uniting in the face of tradegy & loss, and over 8 million people tuned in to watch Felix Baumgartner make that death defying jump.....even the Oxford Dictionary got on board, with everyone's favourite photo the 'Selfie' being named the Word of the Year. There are a number of top/the best/coolest 'Social Media in 2013' lists flying around just now, so I thought I'd pull together some of the most interesting elements into the A - Z of Social Media in 2013. (which seemed like a good idea until I got to X....) In a bid to overcome the decline in album sales through streaming sites like Spotify and Deezer, Beyonce surprised fans on December 13th by announcing on her Instagram channel that she was releasing a Visual Album of 14 songs and 17 videos on itunes. The album was sold as one continuous piece of music & video, meaning fans couldn't download individual tracks - however, this didn't appear to scupper the desire with 80,000 copies selling within the first 3 hours and 365,000 copies sold by the end of Day 1.
In 2013 San Francisco, the Make-A-Wish Foundation and Social Media users across the world came together to help BatKid (aka Miles Scott) superhero dreams come true. Miles is in remission from Leukemia and had always dreamed of fighting crime in Gotham and driving the Batmobile - and for one day this was made possible! Over 11,000 volunteers and citizens lined the Streets of San Francisco taking photos, blogging and tweeting - resulting in an explosion of the use of #SFBatkid and @SFbatKid online.
In 2013 we seen Social Media go to infinity and beyond thanks to Canadian astronaut Commander Chris Hadfield. From aboard the International Space Station he took photos, vlogged, tweeted and also recorded his famous rendition of Bowie's 'Space Oddity' - for the first time giving earth-dwellers a fascinating inside look at what really goes on 220 miles up!
In February 2013 a strange phenomenon swept across the internet in a flurry of onesies, masks and questionable dance moves. The Original DO THE HARLEM SHAKE video was uploaded and subsequently replicated by thousands of users - with a number of notable organisations getting involved like NASA, the Norwegian Army and the Miami HEAT NBA team.
E News! had a real EEEK moment when they used a photo of the wrong 'Ian Watkins' in their article about the Welsh rock band Lostprophets and their lead singer's guilty plea. They actually used a photo of 'H' from Steps who is now taking legal action against the US website, who have been said to 'deeply regret' the mistake. It just goes to show that you need to be a bit more careful when using Google Images to identify someone unless you want another case of mistaken identity...(Nelson Mandela and Morgan Freeman?)
At the end of November news of the Fast & Furious film series actor Paul Walker and his friend Roger Rodas' untimely death in a car accident became one of the most talked about moments of the year on Twitter. Hundreds of thousands of fans, fellow actors and organisations took to the social networking site to express their grief and offer consolation. The tweet from Paul's management was one of the most responded to tweets from the entire year, with almost 400,000 RTs.
It's with a heavy heart that we must confirm Paul Walker passed away today in a tragic car accident...MORE: http://t.co/9hDuJMH99M - #TeamPW — Paul Walker (@RealPaulWalker) December 1, 2013
Beware what you post on your Facebook page, Big Brother is watching you....or they are trying to! In the summer Facebook published its Global Government Requests Report for the first 6 months of 2013 which showed that during this time period the U.S Government made the most requests for information on Facebook users, with 11-12K total requests on over 21K individual users & accounts. Apart from the U.S other top Governments requesting data were the UK, India, Germany, Italy and France.
Another event of the summer was the introduction #Hashtags to Facebook - to the dismay of many users. A hashtag is a word superseded by a # - thus turning the word into a clickable link to all other posts using this hashtag. Originally used on Twitter, hashtags are now becoming globally used across multiple social networking sites like Pinterest, Instagram and Vine - and are being integrated into TV, film and print to create fully linked-up marketing campaigns.
2013 was a busy year for Instagram - the photo sharing platform that makes our photos look so much cooler. In April the platform was bought by Facebook for $1bn and in June it launched its video sharing feature which lets users take 15 second videos & apply filters to them. This new feature appeared to rival Twitter's 'Vine' which saw a 40% drop in video shares in June. Introducing Video on Instagram from Instagram on Vimeo.
Cuppa Jo? Listen up caffeine lovers, in October Starbucks launched #TweetaCoffee - this allows you to gift a friend a $5 Starbucks gift card with just a tweet! Simply link up your account then tweet @Tweetacoffee to [your friends handle] and add personal message if you like - they are then sent a link to their e-giftcard! Nothing says I love you like a Caramel Macchiato, right? It'll be interesting to see how other retailers use this functionality in the year ahead.
Kerching! On the 7th of November Twitter entered the Stock Market under the name of 'TWTR' with stocks selling at $45.10, or 73 percent above its $26 IPO price. This opening price valued Twitter at $31 Billion.
Glee actress and singer Lea Michelle's tweet with a photo and her late boyfriend Cory Monteith was one the most retweeted post on Twitter in 2013 with fans showing their support through just under 400,000 RTs.
Thank you all for helping me through this time with your enormous love & support. Cory will forever be in my heart. pic.twitter.com/XVlZnh9vOc — Lea Michele (@msleamichele) July 29, 2013
On 15 April the Boston Marathon finish line was hit by two bombs in quick succession. Journalists and members of the public took to Twitter to spread news of the event, with the first tweet being sent seconds after the event happened. Talk of the tragedy continued to dominate Twitter throughout the week with keywords Boston, #bostonstrong, Boston Marathon and #prayforboston being used millions of times throughout the week. (Boston used around 6 million times on the 15th alone) The Boston Police Department even used Twitter to try and identify the suspects showing how live-tweeting and two way conversation through Twitter is shaping how the public find out about, and talk about events globally in real time.
No, that's what Snapchat said to Facebook when they offered to buy the platform for 3 Billion in November. It's thought that Zuckerberg made the offer to try and engage with the younger users who are now shying away from Facebook (probably because their parents and great aunties keep commenting on every thing they do) and are now flocking to other platforms like Snapchat in their millions - 26 million in the U.S alone apparently. I think that although Snapchat is very popular right now, it may experience a decline due to the new Instagram Direct and the ability for users to share photos privately with their family and friends. Oreo's timely tweet at the Superbowl on February 3rd showed how explosive a reaction can be seen when brands create timely and relevant content. The post has received over 15 thousand retweets to date and should get other brands thinking about upcoming events relevant to their industry or audience and how they should be 'on the ball' and ready to create relevant content if anything interesting/unusual/funny happens (even just the lights going out!)
In June Facebook started to roll out the ability for users to comment on wall posts with Photos. This small piece of functionality goes a long way in allowing users to be more creative with their replies, and gives brands a whole new functionality for running competitions - like the Glasgow 2014 Commonwealth Games have done here to engage with users in a fun way and allow them to show their excitement for the Games. In 2013 the Queen's 'The British Monarchy' Facebook page reached over 1 million likes. The world also went mad for the #RoyalBaby - Prince George. From 7.37am on 22 July when +Clarence House confirmed the birth on Twitter a frenzy ensued which saw over 2 million mentions of the birth, and #RoyalBaby being used just under 1 million times by excited well wishers. Tweets peaked at 25,300 per minute at 8.37pm - no doubt during the evening news! 2013 saw the Oxford Dictionary take notice of Social Media with Selfie being named the 'Word of the Year'. A number of users took to Twitter and Instagram to share their #selfies during the day of the announcement, and a couple of brands got involved too like the Nando's cockerel and Clyde the mascot for the Commonwealth Games in Glasgow.
After Typhoon Haiyan (Yolanda) hit the Phillipines in November a call for help went out, predominately through social media. Twitter was used to share information about the storm with over 6.1 million mentions of "Typhoon", “Philippines,” “Haiyan” and “Yolanda” from the 7th - 15th November. As people started talking about the disaster it became clear that most people wanted to help in some way. Celebrities such as Justin Beiber and Harry Styles urged their followers to donate to relief operations, around 5,000 people took #unselfies to share information about donating and Google's crisis map showed a crowdsourced view of evacuation centers, crisis areas, and relief drop zone areas.
U decide! For the first time ever in 2013 Twitter partnered with TIME to vote on the 'Person of the year' using #TIMEPOY. Whilst the final decision still lay with TIME editors, Twitter users could vote on who they thought most affected the news of our lives over the past year to help the editors make their choice. Miley Cyrus was leading the way until December 2nd, but was pipped to the post when Pope Francis was announced as the honoree.
Twitter launched its innovative micro-video platform 'Vine' in January 2013 which allows users to share 6 second video clips with the addition of hashtags. Users can 'start and stop' filming by touching the screen allowing the production of stop-motion video, humorous comedy sketches and mini dramas! Vine was the most fourth most downloaded free app in the appstore in 2013 showing that the micro trend (Sending snapschats for seconds, 6 & 15 second video clips) is getting bigger, so to speak.
TWerk it! Miley Cyrus shocked the world with her performance at the MTV VMAs and it certainly got people talking: 306,000 of them per minute in fact! Tweets were mostly positive on Sunday night (#votemiley: 28K, sexy: 18K mentions) during the performance but come Monday morning things had turned a bit nasty.(bitch:20K, bad: 52K, hate: 40K metions) Is all publicity good publicity? Hmmm.
Smilers! My VMA performance had 306.000 tweets per minute. That's more than the blackout or Superbowl! #fact. — Miley Ray Cyrus (@MileyCyrus) August 26, 2013
In 2013 the #1 Top Trending video on YouTube was The Fox (What does the Fox say?) The video has over 317 million views.
On 19 June 2013 over 8 million people tuned into YouTube to watch Felix Baumgartner's supersonic freefall from 128K. This meant the Red Bull Stratos broke the record for the most concurrent liveview views ever!
There wasn't a Z-lister in sight at the 85th Annual Academy Awards held in L.A in February 2013. The #Oscars generated a record breaking 8.9 million tweets with 2.1 million coming in during the Red Carpet, and 6.8 million from the awards ceremony. The most talked about events during the night were 'Argo awarded Best Picture' (85,300 tweets per minute), 'Adele performing Skyfall' (82,300 tweets per minute) and not forgetting Jennifer Lawrence's dress!
Thanks for reading! Here's to another exciting year for Social Media in 2014. If you liked this post, then please feel free to share it - Tweet
I've been a terrible blogger recently. We had a brief spell of gloriously nice weather in Scotland and I couldn't bring myself to pick up my laptop, let along sit and think about writing! My thoughts were more along the lines of 'How's my tan coming along', and 'ANOTHER BBQ?!' Don't panic - we've now resumed normality and Scotland is once again bathed in a blanket of cloud and drizzle. A such I've gave myself a kick up the bahookey and shall be getting back into writing once again. The idea behind this post is just to give you a look at a couple of great marketing ideas I've seen out and about recently. George's Royal Baby line
To celebrate the birth of little Prince George - George 'at Asda' cleverly produced a range of baby clothing. Some people are taking it too serious and claiming it's tacky, and hey - it is a little, but I also think it's a great example of 'going with the flow' and being reactive to major events. (like Oreo's 'you can still enjoy them in the dark' advert when the lights went out at the SuperBowl)
Hello Flo - The Camp Gyno video For the life of me I can't remember how I discovered this video, but it's been created by American brand 'Hello Flo' which is a service delivering 'feminine products' to young girls. It's fantastically cringey at points and I think it's a memorable and light hearted way to get young girls talking about a sometimes embarrassing subject.
Have you seen any great marketing ideas lately? Comment below!Thanks for reading! Melissa. If you liked this post, then please feel free to share it - Tweet
It's coming round to that time of year again when thousands of graduates will be flashing their student card for the last time, packing up their student flat and getting all set to start their 'grown up job'. When I graduated two years ago I thought this would be as easy as sitting down at a computer, firing off a couple of CV's and waiting for the acceptance letters to pour in...because I got a 1st so that means everyone will want to hire me? Sorry, but I learned through experience that that's definitely not the case! Here's how it went for me... A couple of days before my actual graduation ceremony I started an unpaid 3 month internship at the Scottish Youth Theatre working on their new website. Obviously the downside was that it was unpaid, but it was great experience and there wasn't anything else on the horizon (having had a couple of rejection letters from other full-time jobs) so I grabbed at the chance to work at such a well known organisation. After that finished in September, I spent a couple of weeks searching and applying for jobs - pretty much anything in Scotland with 'design' or 'marketing' in the title. I didn't have enough experience (most were looking for about 2-4 years) so this meant that I either received rejection letters or no reply at all. This meant I had to do the inevitable and sign onto Job seekers - Excuse my language, but I have to say this was pretty shit. I'm not going to go on about this (because I could write a book) and maybe not all advisors / centres are the same but they really didn't have a clue about helping someone look for a job actually relevant to their degree, that they've spent 4 years studying for - and were pretty keen on making you apply for any job you could feasibly do. I landed my next job through no help from the Job Centre, my Papa actually spotted an advert in the local paper for the 'South Lanarkshire council Graduate programme' advertising various roles and that's how I ended up on a 9 month Graduate placement as 'Marketing and Media' graduate at Routes to Work South. Once again, not a full time position (but thankfully paid this time) which again was fantastic experience and without it I could no way be in my current role at the Glasgow 2014 Commonwealth Games working on social media within the Digital Team. What I'm pretty much saying is, don't be disheartened if you can't get a brilliantly paid, full time job right away...you might need to do a few shorter (possibly unpaid) roles to get the experience and build your skills to help you land a better job in the future. Some tips... Get your CV up to scratch Probably the most obvious but to most potential employers you're a piece of paper, so you need to do your best to present yourself, your skills & experience on 2 sides of an A4! Also work on your covering letter skills and make sure you actually tailor it to each role you apply for. Good advice here.
Populate your Linkedin profile Any potential employer is undoubtedly going to look you up online - so make sure they like what they see! Keep your Linkedin profile up to date with all your relevant information, actually fill in all the available fields and build a network by connecting with students/friends/lecturers... Set up Indeed.co.uk email alerts One of the most useful tools I found when searching for a job was automatic email alerts from Indeed.co.uk. You can input job keywords & locations to receive an email listing new relevant job vacancies, every morning if you like! Go to: Register > My indeed > alerts. (They also have an app now) Check out Creative Scotland Opportunities If you're in the creative industry then check out the Opportunities section of Creative Scotland which lists loads of types of opportunities from jobs to workshops. I found my internship at the Scottish Youth Theatre there! Check out TalentScotland graduate placements Their graduate placements are from 3-12 months and give you a chance to work with an established business or social enterprise - great experience! See what's currently on offer. Get some experience If you need to build up your portfolio, or real-life experience then check out sites like Gumtree where people will advertise jobs they need doing. This could be anything from designing a logo to building a fence. It might not be well paid, or it might be voluntary but if you've got nothing else to do it will help to make you more attractive to an employer! Get some business cards You never know who you might bump into on the street so you should get some Business / contact cards made up. They don't need to be anything majorly fancy - just your relevant contact details and links to your Linkedin, blog, website... Start a blog A good idea to keep your creative juices flowing while you're looking for a job is to start a blog or other type of place online where you can collate your thoughts/showcase your talents. It doesn't matter what industry you're in. If you're in finance you could write a blog about your views on current financial matters. If you're a designer then create Pinterest boards showing off your style. If you're musically inclined get a MySpace page up! (I hear that's cool again?)
Get Networking Meet some like-minded people though:
Networking groups - Glasgow Young Professionals, JCI - Junior Commerce International
Networking events - New Media Breakfast , Communications Breakfast , Be Good Be Social Stay positive! Everyone loves a good Brie, but trying not to be too cheesy - the saying 'whats fir ye wont go buy ye' really does come into play here and just because you've been turned down 100 times, had no replies or can't see any suitable jobs RIGHT NOW doesn't mean ones not going to pop up next time you hit F5. What was your graduate experience like (or currently like)? Comment below!
Thanks for reading! Melissa. If you liked this post, then please feel free to share it - Tweet Follow @_Melissa247
Shut the front door. Hold the phone. Stop the press....(running out of phrases now)
It's just been announced that Facebook will be rolling out 'verified' pages and profiles so that people can differentiate between the 'real' accounts of celebs, famous cats, organisations and businesses and the millions of other imposter pages which are run by evil, coffee drinking, binary reading scammers whose soul purpose in life is to befriend you, entice you share their posts and take over the world (obviously). A post on Facebook's website says: "Verified pages have a small, blue check mark beside their name on timelines, in search results, and elsewhere on Facebook." - SO pretty much exactly like Twitter then...and Pinterest? Fabulous.
So where can I get my shiny new blue tick I hear you ask? Well, they're not for everyone. They will be gifted to certain pages with high amounts of 'fans' that are deemed worthy - and if my past experience with other social networks is anything to go by spending a fair bob or two on advertising may just help to speed the process up a bit. The idea of having verified pages produces this reaction in me - "meh". I have nothing against them but don't think they are that big of a deal either. They might be useful if you are trying to find out information on current affairs, news stories or even just contact/background information on companies for example - but even still you probably shouldn't use Facebook as a reliable source of information, that's what Wikipedia is for, right? I also doubt if being 'verified' will do anything to help pages increase their organic reach (which has been a bit of an issue of late), but it will be interesting to see if people are more inclined to engage with pages if they know for sure they are authentic..because it's obviously the real Justin Beiber who you're commenting with, not his marketing intern!
What do you think about the new verified accounts? Comment with your thoughts below! Thanks for reading! Melissa. If you liked this post, then please feel free to share it - Tweet
