When you're managing multiple social media channels and time is tight, it can be very tempting to create a post on one channel, say Facebook, and then simply copy and paste the exact same image and text onto other channels. We are all guilty of it and I'll be the first to hold my hand up and admit I've done this in the past!
There are two issues with this, firstly you may have completely different audiences following you on different channels - and the message that strikes a chord with one of them could mean nothing to the other. The second is that when you copy/paste posts on the SAME platform but through different account channels, it's extremely obvious to users as - if they 'like' and 'follow' both of your pages - they could see the exact same post coming in succession from both of your pages, which can appear lazy.
Ask yourself - why does my umbrella (overarching) brand have multiple Facebook pages, Twitter accounts or Instagram accounts etc?
If the answer is that you have different audiences interested in different things, you need to step away from CTRL + V and tailor the message consistently across each individual channel. This can be as simple as tweaking the format of the sentences, or using a slightly different opening line - perhaps using a rhetorical question which piques the interest of that individual audience. Mixing up the emojis used (or removing them) can change the 'tone' of the post! Within the post's image, you could use a different lead image for each account channel or if posting a mini album of photos (2-4 images) mix up the order they appear in.
If the answer is that you have different audiences interested in different things, you need to step away from CTRL + V and tailor the message consistently across each individual channel. This can be as simple as tweaking the format of the sentences, or using a slightly different opening line - perhaps using a rhetorical question which piques the interest of that individual audience. Mixing up the emojis used (or removing them) can change the 'tone' of the post! Within the post's image, you could use a different lead image for each account channel or if posting a mini album of photos (2-4 images) mix up the order they appear in.
Thanks for reading!
Melissa
