29 September 2014

My top social picks of the #RyderCup

One long term effect of working at the Commonwealth Games is that I now find myself paying much more attention to big sporting events than I would have in the past. Pre-Glasgow 2014 I wouldn't have batted an eyelid at the World Cup, and I definitely wouldn't know what Fourballs was. 

As it happens, the Ryder Cup has just finished at Gleneagles (in my Scottish homeland!) and I've been paying attention to the action. I won't say close attention as I still can't bring myself to watch sport for hours on end on TV, but I have been following both teams and the main Ryder Cup account activity across their Facebook & Twitter channels. 

According to The Drum the Ryder Cup saw its highest ever online traffic after receiving 162,000 social mentions in the last week. The fans talking about the competition on social media were certainly enjoying what they were watching, with 79% of social mentions being positive. The top hashtags people used were #rydercup, #rydercup2014, #golf, #USA and finally #europe.

I have to say that I think Team Europe had the more polished social media strategy with behind-the-scenes photographs, informative score info-graphics and witty captions - whereas the USA's was a little bit cheesy with the fake movie posters and semi political campaign graphics.  

Take a look below to see some of my favourite posts from the past week, the last one is sure to give you nightmares!

Thanks for reading! Melissa x 

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