30 May 2012

Workin' 9 till 5...before the interview?

As part of a recent job application for a role as a 'Tourism Marketing Officer' I had to create a  7-8 minute presentation, to show at my interview.

The focus of the presentation was to answer the question 'How would you market Carrick's most attractive tourism facilities to a domestic tourism audience?' 

Needless to say, my first reaction was to Google where this 'Carrick' place was! I had 4 days to work on the presentation, so most of my weekend was spent working on it. I found myself falling back into patterns learned at University, which certainly helped in laying out the order of the presentation. First of all I conducted research about the domestic tourism market in Scotland, other popular places to visit in Scotland the area of 'Carrick' and its facilities. I then devised a marketing campaign named 'Carrick Rocks' and designed it's logo, based on the Gaelic word traditionally used to name the landscape based on its rocky terrain. I then outlined which digital platforms would be used, with a focus on new and emerging social media technologies in order to attract a younger audience. Although in the end I didn't get the job, the feedback from the employer on my presentation was excellent, and it allowed to me to discover some exciting new technologies which will be useful in future projects. 

I think it's a good idea for employees to set their candidates a small task before interview, as from how much effort they put into the task, the employer can gauge how enthusiastic they are about the role. It also helps to highlight their talents when sometimes a piece of paper headed CV and questions like 'How would your friends describe you?' don't really let the candidates true potential shine through. 

Here are the slides from my presentation (uploading the presentation to Slideshare has made the kerning / font go a bit crazy, apologies!)

What do you think, should you have to do a lot of work when you don't even have the job yet?
Have you ever had to prepare a presentation for an interview?

Let me know, Thanks for reading!
Melissa x

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