Showing posts with label sport. Show all posts
Showing posts with label sport. Show all posts

29 September 2014

My top social picks of the #RyderCup

One long term effect of working at the Commonwealth Games is that I now find myself paying much more attention to big sporting events than I would have in the past. Pre-Glasgow 2014 I wouldn't have batted an eyelid at the World Cup, and I definitely wouldn't know what Fourballs was. 

 As it happens, the Ryder Cup has just finished at Gleneagles (in my Scottish homeland!) and I've been paying attention to the action. I won't say close attention as I still can't bring myself to watch sport for hours on end on TV, but I have been following both teams and the main Ryder Cup account activity across their Facebook & Twitter channels. 

 According to The Drum the Ryder Cup saw its highest ever online traffic after receiving 162,000 social mentions in the last week. The fans talking about the competition on social media were certainly enjoying what they were watching, with 79% of social mentions being positive. The top hashtags people used were #rydercup, #rydercup2014, #golf, #USA and finally #europe.

 I have to say that I think Team Europe had the more polished social media strategy with behind-the-scenes photographs, informative score info-graphics and witty captions - whereas the USA's was a little bit cheesy with the fake movie posters and semi political campaign graphics.  

 Take a look below to see some of my favourite posts from the past week, the last one is sure to give you nightmares!


















Thanks for reading! Melissa x 
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8 August 2014

Glasgow 2014: the #BestGamesEver!


Over the past two years I've been on an amazing journey with the Glasgow 2014 Commonwealth Games as we geared up to host Scotland's biggest ever sporting and cultural event - and as of Sunday 3 August we can say, we did it!! The Games are being hailed as the #BestGamesEver and I feel immensely proud to have been part of them. Over 1500 staff, 15000 volunteers and 6500 athletes & officials came together to make history. That's not even mentioning the millions of visitors and spectators who came to Glasgow and created a magical and buzzing atmosphere throughout the city that I'm sure many will remember for a long time to come!

 My role as Social Media Executive with the Games has now come to an end, so I'm now back in the job market. (here's my linkedin and here's my creative portfolio) First of all though, I'm taking a 3-week trip to the USA with TrekAmerica and will be travelling from New York to LA through the Southern states armed with bug spray and a cowboy hat. I'm pretty excited, as Charlie Flynn would say I'm buzzin' like a jar of wasps! I have no idea where my next job will take me, and I'm pretty open to opportunities but would like to build on my experience in any social, digital, creative, communications, marketing, events type roles - ideally in central Scotland.  

 See y'all later! Melissa x
















Some Glasgow 2014 reading...
Top 5 social media moments of the Games
Top Home Nations moments
Magical moments of the Games
Glasgow 2014's Unofficial Anthems

 Some of my favourite moments...




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