As it happens, the Ryder Cup has just finished at Gleneagles (in my Scottish homeland!) and I've been paying attention to the action. I won't say close attention as I still can't bring myself to watch sport for hours on end on TV, but I have been following both teams and the main Ryder Cup account activity across their Facebook & Twitter channels.
According to The Drum the Ryder Cup saw its highest ever online traffic after receiving 162,000 social mentions in the last week. The fans talking about the competition on social media were certainly enjoying what they were watching, with 79% of social mentions being positive. The top hashtags people used were #rydercup, #rydercup2014, #golf, #USA and finally #europe.
I have to say that I think Team Europe had the more polished social media strategy with behind-the-scenes photographs, informative score info-graphics and witty captions - whereas the USA's was a little bit cheesy with the fake movie posters and semi political campaign graphics.
Take a look below to see some of my favourite posts from the past week, the last one is sure to give you nightmares!
The players are ready. Are you? http://t.co/hhZdoAOwPx
— Ryder Cup (@rydercup) September 25, 2014
The waiting is over. It's time to walk the walk. pic.twitter.com/rOFf25zJXb
— Ryder Cup (@rydercup) September 25, 2014
There it is... the 1st "Ole! Ole! Ole! Ole! Oleeeee! Ole!" of 2014 #RyderCup https://t.co/UeScKLWBFf
— Ryder Cup Team EUR (@rydercupEUROPE) September 26, 2014
Only at the Ryder Cup. pic.twitter.com/ASaJovrcm6
— Ryder Cup (@rydercup) September 27, 2014
These guys will be busy today. pic.twitter.com/TAFKODrHnn
— Ryder Cup (@rydercup) September 28, 2014
Supplies ready for the press conference. pic.twitter.com/nMY9YGzTGe
— Ryder Cup Team EUR (@rydercupEUROPE) September 28, 2014
Thanks for the memories. #GoEurope pic.twitter.com/LFJCzAB3cC
— Ryder Cup Team EUR (@rydercupEUROPE) September 28, 2014
What just happened? pic.twitter.com/OeH6FjRusc
— Hunter Mahan (@HunterMahan) September 28, 2014
Thanks for reading! Melissa x
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