It's just been announced that Facebook will be rolling out 'verified' pages and profiles so that people can differentiate between the 'real' accounts of celebs, famous cats, organisations and businesses and the millions of other imposter pages which are run by evil, coffee drinking, binary reading scammers whose soul purpose in life is to befriend you, entice you share their posts and take over the world (obviously).
A post on Facebook's website says: "Verified pages have a small, blue check mark beside their name on timelines, in search results, and elsewhere on Facebook." - SO pretty much exactly like Twitter then...and Pinterest? Fabulous.
So where can I get my shiny new blue tick I hear you ask? Well, they're not for everyone. They will be gifted to certain pages with high amounts of 'fans' that are deemed worthy - and if my past experience with other social networks is anything to go by spending a fair bob or two on advertising may just help to speed the process up a bit.
The idea of having verified pages produces this reaction in me - "meh". I have nothing against them but don't think they are that big of a deal either. They might be useful if you are trying to find out information on current affairs, news stories or even just contact/background information on companies for example - but even still you probably shouldn't use Facebook as a reliable source of information, that's what Wikipedia is for, right? I also doubt if being 'verified' will do anything to help pages increase their organic reach (which has been a bit of an issue of late), but it will be interesting to see if people are more inclined to engage with pages if they know for sure they are authentic..because it's obviously the real Justin Beiber who you're commenting with, not his marketing intern!
What do you think about the new verified accounts? Comment with your thoughts below!
Thanks for reading! Melissa.
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